Strategy

Select the right marketing and advertising technology stack and ensure good tech governance

  • Brought objective, neutral, expert advice to rationalise my ad tech stack.

    Telecommunications client

Marketing technology is increasingly becoming a source of competitive advantage, yet the choices of technology available are making it increasingly difficult to navigate the tech landscape successfully. Our independent team of marketing technology and data consultants can help you understand the strategic value of your existing marketing and media technology, and the role that partners play in your technology infrastructure.

Data & Ad Tech Strategy

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Questions we answer

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Am I using the right marketing tools and technology?

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What technology and data should I own and deploy?

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How can I best govern my technology between my various suppliers and stakeholders?

Strategy In Brief

  • Independent Advice

    Independent Advice

    Driven by client performance optimization, not commission on specific solutions

  • Data-driven Insights

    Data-driven Insights

    Enabling you to make decisions based on the facts

  • Multi-Channel Partner Network

    Multi-Channel Partner Network

    Ad tech and martech, including integrated web analytics