Marketing Performance Optimization

Understand and improve the impact investments have on core business KPIs

  • The process is clear, the team is very committed and the final learnings are amazing.

    FMCG client (Marketing ROI & Effectiveness)

  • Ebiquity Launches Total View Attribution

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  • Ebiquity Viewpoint

    Targeting Shoppers As They Shop

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  • Ebiquity joins Facebook's Marketing Mix Modelling Program

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  • Ebiquity Viewpoint

    Understanding Total View Attribution

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  • Demystifying Digital

    A guide to better digital marketing featuring expert advice on the biggest challenges marketers face today.

    Access your copy
  • Ebiquity expands its Marketing Effectiveness operation internationally

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  • Analytics Innovations for Leading Brands

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Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI.  We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions.  Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness.

Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients.  We listen then respond in the client's language.  Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation.

Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process. 

Marketing Performance Optimization In Brief

  • Objective

    Objective

    No vested media interests - our advice is always objective and non-partisan

  • Sophisticated Methods

    Sophisticated Methods

    Sophisticated statistical analysis methods and tools

  • Experienced

    Experienced

    700+ effectiveness projects evaluating $18bn of marketing spend

  • Understanding

    Understanding

    We work hard to obtain it, and ensure we deliver it back to our clients

Our Marketing Performance Optimization Services