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Marketing Performance Optimization
Understand and improve the impact investments have on core business KPIs
The process is clear, the team is very committed and the final learnings are amazing.
FMCG client (Marketing ROI & Effectiveness)
Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI. We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions. Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness.
Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients. We listen then respond in the client's language. Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation.
Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process.
Questions we answer for marketing, insight, finance, analytics, and commercial teams
Marketing Performance Optimization In Brief
No vested media interests - our advice is always objective and non-partisan
Sophisticated statistical analysis methods and tools
700+ effectiveness projects evaluating $18bn of marketing spend
We work hard to obtain it, and ensure we deliver it back to our clients