‘Neutral in the supply chain’: Industry arbiter Ebiquity attempts a turnaround
Global Chief Executive Officer, Nick Waters, discusses Ebiquity's strategic direction with Digiday.
Own your data: Google privacy update highlights the greatest 2021 investment a brand can make
Owning a robust, first party data asset is the secret sauce that gives brands an edge over the rest of the market.
Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.