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Advanced TV – the questions to ask

The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it's vital that advertisers invest in advanced TV with their eyes wide open and by asking the right questions. We are delighted to have been able to share some key tips and tools in this new ISBA guide.

What it covers

•  Inventory media

•  Questions about data

•  The contract

•  A/B Testing

•  Account management