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The Challenge of Attention

Attention leads to sales, though how much attention and how many sales depends on media planning, creative design, and audience targeting.

What it covers

•  What is attention?  

•  How do can we measure attention?  

•  Attention funnel 

•  Attention across media 

•  The cost of attention 

•  The value of attention 

•  How much attention is there in the world?