Download your copy of our Guide
Media Contract Guidance for Advertisers: Global Best Practice

Contracts between advertisers and their agency partners really matter. When set up right, they are the most effective risk management tool in any advertiser’s toolkit. They also offer protection and guidance for agencies.

What it covers

•  Ten key elements that need addressing in a media contract and why they are of importance 

•  Provides the fuel to brief in-house or external legal teams on the essential specialist clauses media contracts must contain to ensure a watertight relationship is documented 

•  Global and borderless application