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What steps should advertisers take to deliver responsible media investments?
The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.