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Ad-funded models – What’s happening to Netflix?
Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.