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The Hidden Cost of Digital Advertising
Ebiquity and Scope3 Research Study Reveals That 15% of Brand Ad Spend is Wasted, Contributing
High Carbon Emissions and No ROI
Ebiquity and Scope3 latest report search mentioned in London Review of Books article by Donald MacKenzie.
A new study from the Incorporated Society of British of Advertisers (ISBA) and Ebiquity assessed the intentions of 59 brand advertisers.