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The Hidden Cost of Digital Advertising
Ebiquity and Scope3 Research Study Reveals That 15% of Brand Ad Spend is Wasted, Contributing
High Carbon Emissions and No ROI
A new study from the Incorporated Society of British of Advertisers (ISBA) and Ebiquity assessed the intentions of 59 brand advertisers.
The Incorporated Society of British Advertisers (ISBA) and Ebiquity have partnered to assess the intentions of 59 UK brand advertisers.