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Advanced TV/CTV is set to be the number one growth channel, with 67% of advertisers expecting to increase spending in this area. So, what can advertisers expect?
Ebiquity announces the consolidation of its business operations in Europe and the appointment of Nick Pugh to the new role of Managing Director, Ebiquity Europe
Insights on the macro-economic outlook from Ian Whittaker and Ebiquity Group CEO, Nick Waters.
WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions.
Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.