Don’t miss out on our latest viewpoints and reports
Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
How to survive the Cookie Apocalypse? Five Key Considerations for Brands.
The death of the cookie is coming. How can brands survive? Our guide recommends five ways that brands can prepare themselves for a cookie-free marketplace, starting today.
Digital Media Performance: Surviving the Cookie Apocalypse
Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace.
Hey Google! So, What’s Next for Ad Tech?
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Re-evaluating media for recovery
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
Ebiquity Announces New Digital Innovation Centre Following Digital Decisions Integration
Ebiquity announced today the launch of the Digital Innovation Centre, the central hub in charge of the new digital solutions portfolio.
The macro-economic impact of the pandemic on advertising
Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.
WFA partner predictions for 2021
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
Ebiquity plc appoints Paul Williamson as Managing Director of its North America business
Today, Ebiquity plc announces the appointment of Paul Williamson as Managing Director of its North America business.