How do you make the case for advertising during a pandemic?
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
The future of media effectiveness
As we likely head into a recession at the start of the decade, we’ll see a greater demand for, and investment in, analytics.
Ebiquity Asia Pacific appoints Stewart Li as Managing Director of China
Ebiquity plc announces the appointment of Stewart Li to the role of Managing Director of China.
Mark Gay Promoted to Chief Client Officer of Ebiquity
We are pleased to announce a promotion within the company's leadership team, with Mark Gay's appointment as Chief Client Officer.
2021: Emerging perspectives in a post pandemic world
This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business.
Vive la renaissance! How adland's recovery might take shape in a post-pandemic world
Despite coronavirus continuing to pose challenges to both our way of life and the health of our industry, Debbie Morrison finds reasons to be cheerful.
Re-Evaluating Media for Recovery: Understanding the true value of media for growing brands during challenging times
Re-Evaluating Media a report commissioned by Radiocentre aimed to identify the truth about media effectiveness for 10 different media types.
The rise and rise of Influencer Marketing
Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change.
The power of context in improving digital media performance
Ebiquity’s Jide Sobo outlines the findings of a new report on the role of context in optimising digital media ROI.