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Viewpoints
2023 Media Budgets flash survey results

WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions.

October 2022

Press
Marketers find first-party strategies easier said than done

Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.

October 2022

Press
Advertising through a recession

Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.

September 2022

Press
‘Harder to dispute’: why advertisers are slowing spending in the Google-Facebook duopoly

Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.

September 2022

Press
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct

Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.

September 2022

Blog
What steps should advertisers take to deliver responsible media investments?

The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.

September 2022

Blog
HM The Queen

The management team and members of staff of Ebiquity Plc are deeply saddened to learn of the passing of Her Majesty Queen Elizabeth II. We offer our condolences to the Royal Family.

September 2022

Press
Media spending on Chinese E-commerce platforms is rising but shifting

Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest...

September 2022

Blog
Pay for Performance in U.S. Local TV: Did You Get What You Paid for?

Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.

August 2022