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Hey Google! So, What’s Next for Ad Tech?
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Re-evaluating media for recovery
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
Ebiquity Announces New Digital Innovation Centre Following Digital Decisions Integration
Ebiquity announced today the launch of the Digital Innovation Centre, the central hub in charge of the new digital solutions portfolio.
The macro-economic impact of the pandemic on advertising
Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.
WFA partner predictions for 2021
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
Ebiquity plc appoints Paul Williamson as Managing Director of its North America business
Today, Ebiquity plc announces the appointment of Paul Williamson as Managing Director of its North America business.
How do you make the case for advertising during a pandemic?
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
The future of media effectiveness
As we likely head into a recession at the start of the decade, we’ll see a greater demand for, and investment in, analytics.
Ebiquity Asia Pacific appoints Stewart Li as Managing Director of China
Ebiquity plc announces the appointment of Stewart Li to the role of Managing Director of China.