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Viewpoints
2022 - Predictions for media and marketing in the year ahead

Ebiquity believes digital marketing will become more complex in the year ahead. According to the Law of Media: it will never be easier than it is today.

January 2022

Press
Advertising in 2022: Time to Look Up

Here are some inconvenient truths stated as bluntly as possible in the hope that we might finally see some significant momentum behind the much-needed change in our industry.

January 2022

Blog
Gaming The Metrics: How The “Made For Advertising” Industry Thrives

Ebiquity’s approach for managing responsible media buying in the programmatic supply chain

January 2022

Blog
Ebiquity forecasts 5.2% growth in China Media spend for 2022

China media spend projected to shrink from 2021 growth rate of 7.5% to 5.2% in 2022. By 2024, media spend growth will slow down to 3.2%

January 2022

Press
Can agencies pick up more business with a changed approach to procurement teams?

Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.

December 2021

Press
‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

Findings from a new study commissioned by Ebiquity which aims to spotlight privacy shortcomings in the ad tech ecosystem.

December 2021

Viewpoints
The current state of 3rd Party Marketing Cookies

Ebiquity releases key results of study on the current state of 3rd Party Marketing Cookies in partnership with Cookiebot™ by Usercentrics.

November 2021

Press
As supply chain woes intensify, advertisers reallocate, not cut, media dollars

Inflation across media markets

November 2021

Press
Global action required now to tackle the threat of climate misinformation and disinformation

Ebiquity is proud to be a member of Conscious Advertising Network and to support this initiative on climate misinformation

November 2021