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Blog
Own your data: Google privacy update highlights the greatest 2021 investment a brand can make

Owning a robust, first party data asset is the secret sauce that gives brands an edge over the rest of the market.

March 2021

Press
Proving the value of influencer marketing

As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.

March 2021

Blog
How to survive the Cookie Apocalypse? Five Key Considerations for Brands.

The death of the cookie is coming. How can brands survive? Our guide recommends five ways that brands can prepare themselves for a cookie-free marketplace, starting today.

March 2021

Viewpoints
Digital Media Performance: Surviving the Cookie Apocalypse

Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace.

March 2021

Press
Hey Google! So, What’s Next for Ad Tech?

Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.

March 2021

Press
Re-evaluating media for recovery

Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.

February 2021

Blog
Ebiquity Announces New Digital Innovation Centre Following Digital Decisions Integration

Ebiquity announced today the launch of the Digital Innovation Centre, the central hub in charge of the new digital solutions portfolio.

February 2021

Blog
The macro-economic impact of the pandemic on advertising

Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.

January 2021

Press
WFA partner predictions for 2021

WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.

January 2021