The Power of Context: An Ebiquity Guide to improving digital media performance
Digital promised increased efficiency, but marketing effectiveness has been steadily falling for almost a decade.
To navigate the Trump-Biden transition, brand leaders should take the ‘Dinner Party Test’
How brands plan to craft and place messages to the public and anticipates that many brands will focus on “moving on” from all of 2020.
Will Black Friday save the retail industry?
Will Black Friday save the retail industry? Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Pushing for change: One brand's quest for inclusivity
Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
Recreating the serendipity of holiday shopping online
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
Ebiquity plc appoints Ruben Schreurs into newly created role of Group Chief Product Officer
Ebiquity plc today announced the appointment of Ruben Schreurs to the newly-created role of Group Chief Product Officer.
Ebiquity plc appoints Cormac Loughran as New Business & Marketing Director
We are pleased to announce the appointment of Cormac Loughran to the newly-created role of New Business and Marketing Director.
Creatives versus Christmas; how will brands get festive?
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Hollywood’s Great Streaming Overhaul Is Just Beginning
The television industry has been bombarded with curveballs this year.