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In the Press: Missed profit opportunities for firms in marketing
Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing. This insight comes from a piece of research recently released by Ebiquity showing that better allocation of ma...
June 2018
Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimise their advertising budgets
Last week at Cannes International Festival of Creativity, we revealed a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares...
In the Press: Why transparency in pitch management must come at a cost
Laetitia Zinetti, Managing Principal Media Management, Ebiquity discusses how the industry has changed two years on since the ANA report put transparency firmly on the agenda of the media and marketing industry. The ANA report revealed the ...
Snapchat partners with Ebiquity to improve third party measurement
Following the successful launch of the Marketing Mix Modelling (MMM) Partnership in the US last year, Snap Inc. are growing their programme by partnering with us at Ebiquity to arm advertisers with the granularity of data necessary to help ...
GDPR is here: what happens now?
After more than a year of build-up and preparation, the GDPR deadline has finally passed. Swathes of emails have been sent to mailing lists, databases have been updated and policies have been rewritten across Europe, but what does this chan...
May 2018
Accenture’s programmatic unit represents “clear conflicts of interest”
Campaign reported this week that Accenture Interactive has launched a new “programmatic unit in response to ‘significant’ client demand”. The unit will reportedly “help clients to manage their programmatic ad-buying in-house and serve as an...
In the Press: How Today’s Generational Home-Buying Behaviors Can Make Or Break A Deal
Forbes recent feature ‘How Today’s Generational Home-Buying Behaviors Can Make Or Break A Deal’ explores the results of a home buyer study commissioned by Owners.com, a tech-enabled real estate company, and conducted by Eb...
Applying advanced analytics to predict airline sales at this year’s I-COM data science hackathon
There have now been four Data Science Hackathons held at the I-COM Global Summit, where groups from around the world meet to engage in collaborative data science and innovate to solve challenges. This year, the Summit was held in the coasta...
