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Client-Side vs. Server-Side Optimization: What is the difference?

In the Press: Marketers must tell their boards ‘60% of programmatic spend is wasted’

In the Press: Guardian sets ‘unusual’ precedent with Rubicon Project lawsuit

The Anatomy of the Perfect Mobile App Implementation

In the Press: Advertisers sceptical on Google ad policy changes

Are we just scratching the surface of transparency in digital?

In the Press: AANA – The Media Challenge – Achieving transparency to drive business outcomes

In the Press: Google reveals response to YouTube ad backlash

In the Press: Advertisers not getting a bang for their buck

In the Press: Media agency pitches – Time to dispel some myths