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Case Review – Should customer feedback be included in our optimization plan?
Ebiquity launches new independent media management unit as advertisers respond to recent market trends
ANA media transparency guidelines: the turning point for advertisers?
Part conductor, part adjudicator: meet the modern Chief Media Officer
Agency contracts in the legal spotlight
Steps to successful media management
Test and learn the key to digital expansion for McDonald’s Australia
Australia quantifies media ROI
Ebiquity / FirmDecisions transparency seminars 2016 – dialogue on the practical steps to restore trust in advertiser-agency partnerships
Ebiquity in the press: World first study to quantify the ROI of media for advertisers