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Owning a robust, first party data asset is the secret sauce that gives brands an edge over the rest of the market.
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
The death of the cookie is coming. How can brands survive? Our guide recommends five ways that brands can prepare themselves for a cookie-free marketplace, starting today.
Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace.
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
Ebiquity announced today the launch of the Digital Innovation Centre, the central hub in charge of the new digital solutions portfolio.
Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.