Industry reacts to AA/WARC's downgraded adspend forecasts
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
Is it time to rename the CMO?
As one major company gets rid of its chief marketing officer, another reinstates it, so why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
Deconstructing ROI - A new framework for driving marketing effectiveness in the age of media fragmentation
Comprehensive effectiveness programmes enable brands to establish which of the levers are holding you back and where the opportunities are across creative, cost, reach, attention, and engagement.
3 Ways to Make Virtual Agency Pitches Easier for Everyone
Jed Meyer shares three core recommendations to help advertisers make the most of pitching in our new world.
Microsoft Excel: Opposing Viewpoints
Given the recent debacle in the UK track and trace programme that has widely been blamed on Microsoft Excel.
The state of recovery and growth post-pandemic
The pandemic has taught marketers to be more agile and flexible than ever before.
Leela Nair Promoted to Managing Director of Ebiquity Asia Pacific
Ebiquity is pleased to announce that Leela Nair has been promoted to Managing Director of Ebiquity Asia Pacific.
Tom Van Esser appointed as Client Partner for Continental Europe
Today, leading independent media consultancy Ebiquity is pleased to announce the appointment of Tom Van Esser as client partner for Continental Europe.