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Blog
Digital ad spend set to grow by a third by 2024

The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020

July 2022

Blog
Ad-funded models – What’s happening to Netflix?

Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’

June 2022

Press
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.

May 2022

Blog
Ad-funded streaming will create new measurement challenges for advertisers

Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.

May 2022

Blog
Media Services Framework: A Guide to Value Pots

ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies

April 2022

Blog
Ebiquity plc Acquires Media Management Inc and MediaPath Network AB

Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).

March 2022

Blog
Introducing Panorama from Ebiquity - Evolving audit as a strategic business tool

Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework

March 2022

Press
‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern

Advertisers throttled their third-party audience buys and started urging publishers to take more control over how they got someone’s consent for advertising.

March 2022

Blog
Ebiquity appoints Sanny Manduapessy as Managing Director SEA

Ebiquity announces the appointment of Sanny Manduapessy as Managing Director of its Southeast Asia business.

March 2022