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In partnership with the U.S. Association of National Advertisers (ANA), the Association of Canadian Advertisers (ACA), and AD/FIN, we launched a first-of-its-kind study into programmatic media buying in the U.S. marketplace.
To help advertisers navigate the rapidly changing ad-buying landscape, Ebiquity published its annual Upfront Point-of-View (POV) Guide.
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics.
Demystifying Digital Marketing: A Guide to Digital Marketing covers a dozen of the biggest challenges marketers face in digital today.