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What’s the difference between a good effectiveness partner and a great one? 
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In defence of … spend on the right-hand side 
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AI in Advertising: What AI Means for Advertisers Today
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Diminishing returns 
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Ebiquity Announces Pioneering AI Solutions and Expands Strategic Partnership with Scope3 
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The Rise of Retail Media: How It Became a $150bn Industry
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The Hawks and Doves of Marketing Effectiveness
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