Don’t miss out on our latest viewpoints and reports
Creatives versus Christmas; how will brands get festive?
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Hollywood’s Great Streaming Overhaul Is Just Beginning
Within the last three months, television’s biggest companies have all overhauled and restructured their organizations to position streaming at the center of their businesses.
Industry reacts to AA/WARC's downgraded adspend forecasts
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
Is it time to rename the CMO?
Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
Deconstructing ROI - A new framework for driving marketing effectiveness in the age of media fragmentation
Digitisation and the fragmentation of the media ecosystem have fundamentally changed media consumption habits.
3 Ways to Make Virtual Agency Pitches Easier for Everyone
Jed Meyer shares three core recommendations to help advertisers make the most of pitching in our new world.
Microsoft Excel: Opposing Viewpoints
Given the recent debacle in the UK track and trace programme, we thought it would be interesting to share some opposing viewpoints on Microsoft Excel from within Ebiquity.
The state of recovery and growth post-pandemic
Ebiquity’s client partners have been talking to marketing leaders about where they are today and what their priorities are.