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Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change.
Ebiquity’s Jide Sobo outlines the findings of a new report on the role of context in optimising digital media ROI.
Our Jed Meyer discusses the evolving ad-supported streaming landscape - a significant growth area for brands in 2021.
Ebiquity plc announces the appointment of Arvind Sethumadhavan to the dual role of Managing Director of their SEA business and Chief Product Officer for Asia Pacific.
Digital media can and does drive real and meaningful return on investment, but the complexity and large numbers of actors operating right across the digital ecosystem mean that the devil is in the detail.
Jed Meyer discusses how to craft and place messages to a public whose emotions will remain raw for the foreseeable future.
Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.