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Ebiquity plc today announced the appointment of Ruben Schreurs to the newly-created role of Group Chief Product Officer.
We are pleased to announce the appointment of Cormac Loughran to the newly-created role of New Business and Marketing Director.
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Within the last three months, television’s biggest companies have all overhauled and restructured their organizations to position streaming at the center of their businesses.
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
Digitisation and the fragmentation of the media ecosystem have fundamentally changed media consumption habits.
Jed Meyer shares three core recommendations to help advertisers make the most of pitching in our new world.