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Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
Ebiquity announced today the launch of the Digital Innovation Centre, the central hub in charge of the new digital solutions portfolio.
Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
Today, Ebiquity plc announces the appointment of Paul Williamson as Managing Director of its North America business.
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
As we likely head into a recession at the start of the decade, we’ll see a greater demand for, and investment in, analytics.