Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework
Ebiquity announces the appointment of Sanny Manduapessy as Managing Director of its Southeast Asia business.
Ebiquity plc, announced the acquisition of Forde and Semple, the largest independently owned and operated media auditing company in the Canadian market.
Ebiquity has partnered with The Global Disinformation Index (GDI) to help advertisers and their media agencies monitor inadvertent investments on media owners that publish harmful disinformation content
Ebiquity’s approach for managing responsible media buying in the programmatic supply chain
China media spend projected to shrink from 2021 growth rate of 7.5% to 5.2% in 2022. By 2024, media spend growth will slow down to 3.2%