Federica Bowman appointed as global CEO of FirmDecisions
After 10 years at Ebiquity and FirmDecisions holding various leadership roles, Federica Bowman has been appointed as global CEO at FirmDecisions.
There is a crisis of creativity in advertising
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years.
Authentic purpose: the key to keeping agile post-pandemic
In most countries around the world, the intensity of coronavirus lockdown is easing and our horizons and opportunities are gradually opening up.
Opinion: Slower living – what I want to keep post-pandemic
Regular columnist and Ebiquity managing director Debbie Morrison discusses the things she hopes will be retained long-term as a result of recent experiences.
Opinion: Marketers need to get their digital display houses in order
Advertisers can and should prioritize a number of key drivers that sit well outside the programmatic ecosystem to drive improvement in the quality of digital display.
Opinion: Why creative advertising is also effective advertising
There is a crisis in advertising – a crisis of creative effectiveness which stems from the financial pressures exerted on brands for the past 15 years.