Will the new agile way of working last?
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership.
Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
As remarked during the ’08 economic downturn, “don’t waste a crisis” was an opportunity to make improvements in the United States’ financial infrastructure.
France – Unprecedented drop in the advertising market in 2020
At the very least, the French advertising market is set to fall by 23% in 2020, according to estimates drawn up by France Pub and Irep ¬associated with Kantar Media.
Rapid Reoptimisation of Marketing Spend is Secret to £550million Profit Recovery for UK Businesses
UK businesses could claw back £550million of lost profit in 2020 by reallocating their marketing spend, according to leading independent marketing and media consultancy, Ebiquity.
Advertising investment in the wake of coronavirus: Findings from our second brand survey
Ebiquity surveyed leading global advertisers on the ways in which coronavirus is forcing them to change media and marketing investment plans for the rest of 2020.
Opinion: COVID-19 and Clearing the Path for New Trends in Brand Selection
As we move past the mitigation phase of COVID-19 and embark on reopening strategies, consumer behaviors will shift and brands must adapt to stay ahead of the curve.