Why Media Measurement Must Change
As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it’s becoming clear that measurement needs to change as well.
Opinion: Diversity: the key to meaningful brand growth
Last week Ebiquity partnered with Mediatel to stage the excellent Future of Brands conference in London. It was the third year running
Opinion: The new rules of influencer marketing
It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution
Accenture’s withdrawal from media auditing and management services
Earlier this week, Accenture announced that it will close its Media Auditing business in August 2020. This announcement has understandably attracted wide interest and comment in the media sector. As the leading global media measurement bu…
Opinion: Building relationships, sharing insights and strengthening bonds
It’s now a year since I took my first commercial role in 30 years, moving from ISBA to Ebiquity to
CES 2020: industry analysis
As the Consumer Electronics Show in Las Vegas closes its doors for another year, Ebiquity’s Christian Polman shared his thoughts.