2020 vision: five predictions for marketing in the year ahead to fuel brand building
For many brands, 2020 planning is now in full swing. Getting future strategies and focus areas right requires a clear understanding of where the market is heading and what’s becoming important. Right now, there are five central issues that …
Political ads on social under scrutiny
The role and impact of political advertising distributed on social media platforms has been a hot topic both sides of
Change and consolidation: dominant themes for media in 2020
2020 promises to be another year of significant flux in the global media industry, with more brands reviewing relationships with
Making way for the science of planning marketing investment
In our latest viewpoint paper, Ebiquity explore why it is now time for brands to rethink the use of golden ratios. Instead, brands should leverage new approaches– such as brand equity modeling – that draw on data and analytics to inform bet…
The pros and cons of podcast advertising
There’s a quiet revolution happening in audio and that revolution is podcasting. In the U.S. alone it’s estimated that there
Stepping down as Group CEO at Ebiquity
I would like to let you know that I will be stepping down as Group CEO with immediate effect. Alan