Hear our digital experts share their expertise at our Demystifying Digital breakfast event
At the end of June, we brought together a group of senior clients and our digital media experts for a breakfast event to help them get the most out of their digital advertising investment. We considered current trends and best practice in a…
Digital attribution too often measures what’s easy, not what’s right
Digital attribution often falls short: it needs to fit in with the bigger picture
Demystifying the role of digital for more effective marketing
At the end of last month, our Advanced Analytics practice published new research[1] showing that brands could be missing out on as much as $45bn profit globally by failing to optimise advertising investments. With digital shifting the marke…
Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimise their advertising budgets
Last week at Cannes International Festival of Creativity, we revealed a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares…
Snapchat partners with Ebiquity to improve third party measurement
Following the successful launch of the Marketing Mix Modelling (MMM) Partnership in the US last year, Snap Inc. are growing their programme by partnering with us at Ebiquity to arm advertisers with the granularity of data necessary to help …
GDPR is here: what happens now?
After more than a year of build-up and preparation, the GDPR deadline has finally passed. Swathes of emails have been sent to mailing lists, databases have been updated and policies have been rewritten across Europe, but what does this chan…