Snapchat partners with Ebiquity to improve third party measurement
Following the successful launch of the Marketing Mix Modelling (MMM) Partnership in the US last year, Snap Inc. are growing their programme by partnering with us at Ebiquity to arm advertisers with the granularity of data necessary to help …
GDPR is here: what happens now?
After more than a year of build-up and preparation, the GDPR deadline has finally passed. Swathes of emails have been sent to mailing lists, databases have been updated and policies have been rewritten across Europe, but what does this chan…
Accenture’s programmatic unit represents “clear conflicts of interest”
Campaign reported this week that Accenture Interactive has launched a new “programmatic unit in response to ‘significant’ client demand”. The unit will reportedly “help clients to manage their programmatic ad-buying in-house and serve as an…
Accenture’s programmatic unit represents “clear conflicts of interest”
Campaign reported this week that Accenture Interactive has launched a new “programmatic unit in response to ‘significant’ client demand”. The unit will reportedly “help clients to manage their programmatic ad-buying in-house and serve as an…
Applying advanced analytics to predict airline sales at this year’s I-COM data science hackathon
There have now been four Data Science Hackathons held at the I-COM Global Summit, where groups from around the world meet to engage in collaborative data science and innovate to solve challenges. This year, the Summit was held in the coasta…
Achieving a Complete View of Your Visitors with Cross-Domain Tracking
Cross-domain tracking, simply put, is the process of uniting sessions across multiple domains into a single view. As it has