Coronavirus keyword blacklisting: the wrong move with unintended consequences?
With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment decisions a brand manager can make.
In this crisis, will we spot and seize the opportunity to change?
While it is clear that we won’t revert to how we were before the global pandemic, a new, new normal will emerge in the world of marketing, says Ebiquity's Christian Polman.
Appointment of new CEO
Supporting a more nuanced approach to Covid-19 blacklists
Many brands have turned to blacklists during the global pandemic, using obvious words and character strings “coronavirus” and “COVID 19”. While we recognise that this an attempt to ensure their ads don’t appear alongside online content harm...
Impact of COVID-19 on advertising investment in 2020: Ebiquity client survey results
Coronavirus: what changing media habits mean for brands
News about coronavirus and its impact on lives and the global economy are now ubiquitous. Forecasts for industrial output and commercial productivity, including in advertising, are getting gloomier by the day.
COVID-19: A message from Ebiquity Group
At Ebiquity, we will continue to do everything we can to ensure the well-being of all our staff, clients, partners and communities with which we are connected worldwide. In line with the instructions and advice of Government authorities in ...
Can econometrics prove the value of influencers?
Social media influencers are big news and big business. Many brands are investing more of their marketing budgets in paying those with big followings on social media platforms – particularly Instagram, YouTube and Twitter – to actively prom...
Coronavirus and the media and marketing world