Why Media Measurement Must Change
As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it's becoming clear that measurement needs to change as well.
Opinion: Diversity: the key to meaningful brand growth
Opinion: The new rules of influencer marketing
Accenture’s withdrawal from media auditing and management services
Earlier this week, Accenture announced that it will close its Media Auditing business in August 2020. This announcement has understandably attracted wide interest and comment in the media sector. As the leading global media measurement bu...
Opinion: Building relationships, sharing insights and strengthening bonds
CES 2020: industry analysis
As the Consumer Electronics Show in Las Vegas closes its doors for another year, Ebiquity's Christian Polman shared his thoughts.
Ebiquity acquires digital media monitoring firm Digital Decisions
Ebiquity plc, a leading independent marketing and media consultancy, today announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service, for an initial consideration of €0.7 million. The acquisition is...
2020 vision: five predictions for marketing in the year ahead to fuel brand building
For many brands, 2020 planning is now in full swing. Getting future strategies and focus areas right requires a clear understanding of where the market is heading and what’s becoming important. Right now, there are five central issues that ...
Change and consolidation: dominant themes for media in 2020