Time to get serious about creative and production contracts
By Federica Bowman, Global CEO at FirmDecisions Focus on media has paid off Over the past decade, many of the
Mastering financial best practices and embracing change
As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.
How can you optimise your influencer spend?
Influencer marketing is an ever-growing market and has become a norm for reaching new audiences on a personal level, but how can you be sure you are getting the best value and setting best practice within your guidelines?
Ebiquity delivers a strong performance in 2022
Ebiquity announces that its annual report and accounts for the year ended 31 December 2022 has been published.
Ebiquity’s commitment to creating a better media world
Ebiquity is celebrating the recognition of two of its senior members, Debbie Morrison, and Ruben Schreurs, in the WFA 70th anniversary honours list.
Expect more agency reviews and media account pitches in China in 2023
Ebiquity forecasts there will be 27% less media account pitches and agency reviews in China in 2022 compared with 2021