What steps should advertisers take to deliver responsible media investments?
The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.
HM The Queen
The management team and members of staff of Ebiquity Plc are deeply saddened to learn of the passing of Her Majesty Queen Elizabeth II. We offer our condolences to the Royal Family.
Pay for Performance in U.S. Local TV: Did You Get What You Paid for?
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
Digital ad spend set to grow by a third by 2024
The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020
Ad-funded models – What’s happening to Netflix?
Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’
Ad-funded streaming will create new measurement challenges for advertisers
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.