Ebiquity’s Chief Client Officer, Andrew Challier and European Head of Effectiveness, Dr Nick Pugh will unveil a joint Thinkbox/Ebiquity/Gain Theory study examining the business impact of advertising in the short and long-term (alongside Matt Chappell from Gain Theory). “Profit Ability: the business case for advertising” will be streamed live from BAFTA this Thursday (16th November).
Date: Thursday 16th November
Time: 9.30 am (GMT)
Link to live stream: click here.
Businesses are under colossal pressure and marketers have to meet challenging short-term targets whilst trying to build long-term, profitable brands. It is more important than ever to know what the path to effectiveness looks like. With mounting uncertainty about where best to invest in advertising, this event will re-frame the way marketers should be thinking about their media investments with the launch of a major new study from Ebiquity and Gain Theory.
Follow the conversation: #ProfitAbility @ThinkboxTV @EbiquityGlobal