Sydney, August 30, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has acquired Digital Balance, an independent digital consultancy business located in Perth, Australia.

Digital Balance provides an important extension to Ebiquity’s digital consultancy in Australia by providing services across the full spectrum of analytics.

Richard Basil-Jones, Managing Director of Ebiquity, Asia Pacific commented:

“Advertisers are navigating their way through a complex digital landscape. They need greater support and expert advice around such areas as data governance and data management, digital attribution, and optimising the online consumer journey.  Digital Balance has a team of specialists to meet these needs and we’re excited to have them as part of the Ebiquity team here in Australia.”

Tim Elleston, founder and CEO of Digital Balance also commented:

“We’re really excited by this new venture; Ebiquity is a great fit for our business.  We share very similar values around agility, independence, honesty and being straight-forward.  We’re looking forward to having access to Ebiquity’s core services, and leveraging some of the expertise and networks that they bring to the table. 

The analytics market in APAC is an exciting place to be right now.  The demand for ‘specialist’ data and marketing tech consultancy services continues to grow, and as the market complexity increases, advertisers increasingly need independent advisory services.  This partnership means we can continue to grow and offer more independent and truly agnostic services throughout APAC.”

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