Leading independent marketing and media consultancy, Ebiquity, is proud to announce its membership with Internet Advertising Bureau – Italy (IAB Italy).
Italy, December 12th, 2017 – Ebiquity, an independent, global leader in marketing and media, has become a member of IAB Italy. IAB Italy is the reference point for the definition, the development and the promotion of data, trends and information about the online advertising industry.
As IAB members, Ebiquity will provide independent expertise and clarity towards a more transparent ecosystem in the digital sphere, in turn helping to improve media and marketing performance for the advertising community in Italy. Ebiquity’s participation will involve various activities including thought-leadership, attending workshops and roundtables – all with a focus on “Transparency and ROI”.
Arcangelo Di Nieri, CEO, Ebiquity Italy comments;
Ebiquity helps and supports advertisers, agencies and media owners to make the most of their investments in the progressively digitalized consumer space, delivering an objective, transparent and above all, independent point of view. Our partnership with the IAB will help to deliver this.”
Mauricio Barange, General Manager, Ebiquity Europe also comments;
Ebiquity’s relationship with the IAB spans across Europe, with partnerships in the UK, Spain and now, Italy. Our European network provides independent expertise on media transparency and effectiveness, addressing the many issues facing today’s advertisers – especially in the digital space.”