London. January 24, 2018 – Ebiquity has today announced the launch of its marketing technology consultancy practice, Ebiquity|Tech.
Ebiquity|Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, martech and data to achieve a single customer view.
Ebiquity|Tech launches with a highly experienced team of experts, led by Managing Principal Tim Hussain.
- Matt Girling, previously Head of Media and Data at Amnet and Head of Digital Investment at Amplifi, Dentsu Aegis, has been appointed to Head of Europe. Matt brings a deep insight into all areas of trading desk operational and commercial approaches.
- Jason Liew joins as the Director of Ad Technology from Collective, where Jason previously ran white-labelled programmatic services for a number of agency trading desks.
- Georgina Hughes, previously at Amnet and Time Inc, joins as the Director of Media Supply and Data Consultancy.
- Maya Arber, formerly Ebiquity Media and Digital Account Director at MEC, has been promoted to Director of UK Tech Consultancy and European Operations.
The Ebiquity|Tech consultancy practice will work alongside established teams in Europe, the US and APAC, building on existing Ebiquity relationships with major technology providers.
Tim Hussain, Managing Principal, Ebiquity|Tech, says:
“I am very pleased to welcome our talented new team – especially as practical experience is a critical and rare asset in the complex and fast moving adtech and martech space. The team’s experience further strengthens Ebiquity’s ability to deliver a single customer view for our clients.”
Michael Karg, Group CEO, Ebiquity, says:
“We are excited to formally launch a dedicated technology consultancy practice, which builds on the back of real client demand for impartial advice around data, marketing and advertising technology. This launch is a natural extension of our service offering and further strengthens our position as a leading, independent marketing and media consultancy.”
Ilja Saba, Data-Driven Marketing at Volkswagen, says:
“Ebiquity´s tech team has provided excellent support to Volkswagen through unbiased consultancy across our marketing departments, helping the business move purely technical capabilities into practical applications.”
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