Ebiquity-owned Analytics Consultancy Stratigent Undergoes Rebrand
Monday, August 13, 2018
Ebiquity has today announced that its North American company, Stratigent, is being rebranded to become part of the global Ebiquity brand. This move simplifies and aligns the Ebiquity group offering for the benefit of both Ebiquity and Stratigent clients. A leader in digital marketing analytics since 2002, Stratigent joined the Ebiquity family in 2013, but until now has continued to operate under its own brand.
The company ‘Stratigent’ will be known as Ebiquity with immediate effect. Stratigent’s rich heritage in building data-driven cultures for leading brands combined with long-standing partnerships with leading solutions providers will continue under the Ebiquity name and there will be no disruption to Stratigent’s clients or services as a result of this change.
Christian Polman, CSO, Ebiquity, commented: ‘As media and digital customer experiences merge, we are responding by evolving our service offering. It now makes sense for us to simplify our offering by rebranding Stratigent as part of Ebiquity. This enables us to better serve our client’s needs and we look forward to sharing our collective expertise with more of our clients, bolstered by Stratigent’s 15 years of digital analytics knowledge and experience.’
Michael Karg, CEO, Ebiquity, commented: ‘As Ebiquity continues to pursue its aim of becoming the world’s leading marketing and media consultancy, the time has come to unify our global offering by fully incorporating Stratigent’s expertise in digital and customer experience analytics and data management with Ebiquity’s existing offerings in media, advanced analytics, and marketing technology.’
The Ebiquity brand has continued to grow, bringing together award-winning analytics and data teams to serve more than 80 of the top 100 advertisers globally, across 20 offices in 14 markets. The combination of expertise offers enhanced services in advanced analytics, digital analytics, optimisation, data integration, and marketing tech strategy and implementation.