Name: Georgina Brock

Job Title: Director, Tech

Expertise: Hands-on experience across Ad tech and Mar tech on both the publisher and agency side.

Education: Bachelor of Arts in English Literature and Media, Post graduate in Marketing, Advertising & Communications Management.

Like many people, having completed my undergraduate degree I was uncertain which direction to take my career. Marketing and Advertising had always been somewhat of a family affair, with my father a Unilever lifer, and in a way I grew up with the discipline in the background. So I decided a post graduate qualification in the subject was the best way to take a deep dive into the industry and it’s many roots and branches before committing to a career in the sector.

Fast forward a year and on completion of my post grad, I knew that I wanted to work in the rapidly evolving and fascinating Digital space, and to ensure I gained experience cross-client and cross-media an Agency career beckoned.

I dived into a role at Amnet (The Dentsu Aegis Trading Desk) and spent the next 5 years immersed in managing the use of audience data from publishers and 3rd party data providers, and incorporating these sources into programmatic solutions for advertisers.  I felt it would be beneficial to enhance my knowledge with experience on the sell-side so joined Collective as Programmatic Director, a completely new skillset for me, where selling Data Driven Rich Media solutions was the driving force behind the day to day fast paced environment.

I am now utilising my deep knowledge of data and tech at Ebiquity’s Tech Practice which, in the UK, is a team of 8  experts providing high level consultancy to the client community to ensure they source the right technology, processes & people to drive higher value from their digital investments on tech platforms.

I have worked with most of the Ebiquity team in previous roles, which is brilliant and even better is the fact that I now also work directly with a member of the team who was previously my mentor.

The practice has a refreshingly even split between women and men.

For the past year I’ve also been attending one to one coaching sessions with Jo Hind from Birdsoup,  who specialise in career consultancy for women in our industry. The imbalance between men and women in our industry overall is still prevalent but Ebiquity is providing me with motivating coaching opportunities to achieve my career development goals."

Name: Maria Dankova

Job Title: Director, Analytics

Expertise: marketing mix modelling and commercial analysis

Education: MSC in Economics

Name: Deborah Benjamin

Job title: Senior Consultant, Media

Expertise: Digital is my passion and I thrive on advising brands on key digital media planning and buying decisions

Education: MChem in Chemistry

Name: Esther Etim

Job Title: Principal Consultant, Analytics

Expertise: Marketing Mix Modelling & Commercial Analysis

Education: BSc in Economics & Management, Aston University

I enjoyed university life and was lucky enough to  complete an industrial placement with the Department of Health as an Operational Research Analyst. This was my first experience of applying the theory of analytical techniques I’d learnt during my degree, to solving real world problems. It was an experience that really encouraged me to consider a career in data and analytics. In 2012 I completed a BSc in Economics & Management at Aston Business School. Whilst I was still unsure of the exact career path to take, I knew I wanted to continue on the road to ‘real world’ analytical consulting.  

Cue Ebiquity. I found out about the Analytics department of Ebiquity – a media and marketing consultancy – through a recruitment consultant. I realised that the opportunity to combine data exploration, statistical modelling and story-building felt like a very good fit for me. I started Ebiquity as an enthusiastic graduate and now I manage multiple projects with the goal of equipping clients with ‘real world’  insights and tools to optimise their marketing KPIs and deliver growth for their brands. Data can be intriguing and interpreting it on daily basis for my clients is a pleasure.  I also relish working alongside such a bright team of people who share my passions, and with whom I can explore new approaches to analytics as the industry develops.

When I started in the business, it was very clear that it was a male dominated field. There were only a handful of women in the Ebiquity Analytics department. However, over a period of 5 years the department has grown at an exponential rate and with that it’s been amazing to see both the gender and ethnicity balance become much more diverse.  There is strength and benefit in diversity and it’s great to see Ebiquity acknowledge that."

How Ebiquity see the data landscape changing in the UK in the next 5 years

There is a growing consensus that we are now in the midst of a third industrial revolution, with even further agreement that data is playing an enormous role in shaping our economic transformation. Business, governments, institutions, and society are grappling with radical changes, including digital disruption and new power dynamics in their respective areas. Data has been labeled the new oil, and at Ebiquity we believe in harnessing the power of data, analytics, and technology to help businesses make better informed decisions.

Find out more on the Women in data website here.