Ebiquity plc acquires leading Canadian media auditor, Forde and Semple

by Ebiquity Marketing
Friday, February 4, 2022

Monday, 31st January 2022 - Ebiquity plc, the world leader in media investment analysis, announced the acquisition of Forde and Semple, the largest independently owned and operated media auditing company in the Canadian market. The acquisition of Forde and Semple will accelerate Ebiquity’s plan to build a stronger presence in the Canadian market expand his client portfolio and range of services in this region.

The Forde and Semple team and client portfolio will now be joining the Ebiquity Group, providing the foundation for the launch of Ebiquity Canada, following many years of partnership across a range of clients in Canada.

”We are thrilled that our partnership with Forde and Semple is going to this next level. In acquiring Forde and Semple, Ebiquity is committing to supporting their client base today, and to further developing client offerings within the Canadian market going forward”, said Paul Williamson, Managing Director for Ebiquity North America. “As the 11th largest ad spend market in the world, and the 7th ranked market in terms of Digital’s % share of all spend, Canada is an important and dynamic market for Ebiquity to have strong operations within.”   

Sherland Forde, the founder and Managing Partner of Forde and Semple said: “This is a major milestone for the Canadian media market and our client partners. We know Ebiquity well and have first-hand experience in partnering with them to drive efficiency and effectiveness from our client’s media spend, eliminating wastage and creating value. As part of Ebiquity we are better positioned to offer our clients best in class support across an expanded range of services.” 

Locally Ebiquity Canada will be led by Patricia McGregor, who will develop the Ebiquity group offerings in Canada and will join the Ebiquity North America leadership team. 

 

About Forde & Semple:

With an industry legacy spanning over 31 years of operation, Forde & Semple is Canada’s leading empirical-based media auditing company, established to help marketers and advertisers maximize the value received from their media investments through Auditing, Benchmarking and Consulting, and to provide a greater accountability platform with which to measure their media investment.