Federica Bowman appointed as global CEO of FirmDecisions

by Ebiquity Marketing
Monday, August 3, 2020

After 10 years at Ebiquity and FirmDecisions holding various leadership roles, Federica Bowman has been appointed as global CEO at FirmDecisions. She takes over from Stephen Broderick who is leaving the business to pursue other opportunities. She will continue to be based out of the global HQ in London.

Announcing the news, Nick Waters, global CEO of parent company Ebiquity plc, said:

After conducting an extensive search spanning both internal and external candidates, we are very pleased to announce Federica’s appointment. Her impressive track record both within Ebiquity and FirmDecisions, as well as in her roles prior, make her the natural choice.

She has formed an integral part of our senior team and played a significant role in pushing FirmDecisions into its current market leadership position with regards to our digital service offering.

Alongside a strong global team of experts who are leaders in their field, we are confident that under Federica’s leadership, FirmDecisions will continue to drive transparency and deliver with their typical rigour and relentless client focus.” Waters added.

FirmDecisions was acquired by Ebiquity plc in 2012. Since then it has continued its impressive growth and international expansion, now operating in 14 markets around the world. Their client list spans across almost every sector and business and includes Unilever, Jaguar Land Rover and Mondelez

Prior to being appointed CEO of FirmDecisions, Bowman was Managing Director for FirmDecisions’ global digital services. Under her leadership, the company expanded their range of digital contract compliance reviews including a deep dive into Programmatic trading, Influencer Marketing and eCommerce activity.

Before joining the FirmDecisions team, Bowman was previously Ebiquity’s global digital lead based in New York and London. Prior to that she was Managing Director of Fox Networks, a division of Fox International Channels, Head of International Supply at Advertising.com, and held various digital media planning and buying roles at Agency Republic, i-Level, and EHS Brann.

Federica Bowman said:

I’m excited to lead a new chapter for FirmDecisions. Today, the business is recognised as the leading trusted voice in driving the transparency agenda. This is a unique position which I, and the rest of the management team, look forward to building upon as we continue to serve our clients’ needs for transparency and strong client-partner relationships. I want to thank my predecessor Stephen Broderick for everything he has done to build what is – and continues to be – a high-performance team. He leaves FirmDecisions in an incredibly strong market position, and I wish him success for the future.

Bowman begins her new role immediately.

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