How to survive the Cookie Apocalypse? Five Key Considerations for Brands.
Jide Sobo, Director, Strategy & Innovation
Wednesday, March 10, 2021
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end.
The death of the cookie is coming. How can brands survive?
Although the clock is ticking fast, most advertisers are not yet prepared for the cookie apocalypse that’s less than a year away. It only just makes the top ten of brand concerns about the year ahead. This needs to change. Doing nothing is clearly not an option. Now is not the time to expect others to rearchitect digital marketing in the cookie-free ecosystem on your behalf.
Our guide recommends five ways that brands can prepare themselves for a cookie-free marketplace, starting today.
If you want to find out more about the impact of Safari’s ITP, please read this article from Ebiquity’s Digital Balance team in Australia, “Is Apple ITP breaking the internet?”