The Ebiquity Code of Conduct
Christian Polman, Group Chief Strategy Officer
Wednesday, February 27, 2019
The media and marketing ecosystem is becoming ever more complex and evolving at an increasing rate, and as a result, brand advertisers are today facing some of their biggest changes and challenges ever. To cut through this complexity and change, our primary purpose is to help brands create clarity - whether through robust independent analysis or through objective expert advice.
As one of the world’s leading independent media and marketing consultancy, we’ve decided that now was the time to take a step forward in creating greater clarity of ourselves too. That’s why today we are pleased to announce the launch of our new Ebiquity Code of Conduct. Our Code is designed to help create clarity for brands, agencies, trade bodies, tech partners, and others on the principles and standards that we apply to the work that we do on behalf of our clients.
Building on our existing Statement of Independence, our Code sets out to specify the high professional standards that we strive to adhere to, and to detail how we intend to work with our clients and their partners. It’s our blueprint for ensuring that we create value in a way that recognises everyone’s role in the marketing ecosystem. It also helps ensure that we deliver analytics and advice to our clients at consistently high standards around the world, across all of our services. They are also designed to serve as a guide for the standards and practices that we believe brands, and their partners, should demand and expect of their independent consultants, whether working with us or with other consultancies around the world.
This Code of Conduct is based on more than 20 years advising the world’s biggest brands, as well as comprehensive discussions with brands, agencies, and industry associations. It covers five principal areas: independence, remuneration, confidentiality, data processing, and ways of working. This addresses how we operate, the basis on which we are paid, the rules we apply to client and agency data, and how we work with our clients and their partners.
You can read our full Code of Conduct here, which includes a one page summary, as well as detailed descriptions for each key principle in our Code. As the market changes, we will regularly review and revise our Code to reflect industry and marketplace changes and best practices. You will always find the latest version published on our website.
Please feel free to reach out to your primary point of contact at Ebiquity with any questions, or submit a question through our website form here.