The power of all advertising: Taking a fresh look at media metrics and spend, Mike Campbell at Future TV Advertising Forum 2018
by Ebiquity Marketing
Thursday, December 6, 2018
Mike Campbell, Ebiquity’s Head of International Effectiveness, attended the ‘Future TV Advertising Forum 2018’.
At the event, Mike discussed why online attribution under-values the power of all advertising and addressed that the typical industry measurement approaches are not adequately capturing the full benefit of longer term brand messages. He evidenced that approaches used by Ebiquity provide advertisers with the correct figures to balance investments behind both long term and short term messages.
Download the Ebiquity research paper, ‘Marketing as a profit driver - $45bn: The untapped profit opportunity for brands globally’ here.
Download Mike Campbell's full presentation here.
In other news
How marketers differentiate ad-supported streaming platforms, from Roku to Tubi
To navigate the Trump-Biden transition, brand leaders should take the ‘Dinner Party Test’
Will Black Friday save the retail industry?