Ebiquity have contributed to a recent WFA report designed to build a picture into how multinational brands are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
In the report you’ll find best practice and recommendations based on key findings. Exclusive to WFA members and Ebiquity clients, the research covers:
• Recommended ad serving companies
• Views on functionality of ad servers
• Feedback on agency-client ad server contracts
• Commentary on reporting, fees and the future of ad serving
For further information, please contact us here.