Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.
One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.
Another impactful report by Adalytics finds that hundreds of brands continue to have their ads observed on “Made for Advertising” websites. What can advertisers do now to better manage this wasted spend?
Mike Campbell, Head of International Effectiveness, delves into how our collaboration with national and transnational advertising industry bodies bolsters CMO effectiveness and drives superior ROI through aligned strategies with CFO priorities.
Following the Adalytics study, Google’s latest updates in Performance Max promise more transparency and control, but to what extent? Our Les Hostetler provides an expert perspective on these changes and outlines 3 essential steps for advertisers to take.
Ardit Bejko, Managing Director for North America at FirmDecisions, considers the very real benefits of a partnership between an Internal Audit team and an independent contract compliance expert.
As media agencies champion the efficiency potential of AI, marketers are raising important questions: Will these advancements lead to cost savings, and if so, will clients reap the benefits? Our Mark Gay sheds light on this evolving landscape with Digiday.
Travis Lusk, Group Director of Digital Media and Ad Tech, discusses the reasons behind the deprecation of third-party cookies and explores the potential knock-on effects in online advertising.
New research by Ebiquity reveals a significant shift in the Chinese advertising market, with 81% of media pitches awarded to new agencies in the first nine months of 2023.
