Forbes recent feature “The Path Forward For Our Advertising Transparency Agenda” explores how media transparency remains the hot-button issue on advertisers agenda today, with just recently two of the world’s largest advertisers cutting back on their digital ad spending.
Forbes goes on to highlight how Ebiquity is working to improve transparency and hoping to become one of the standard benchmarks for the industry. Ebiquity’s recent launch of Ebiquity Media Transparency score at this year’s Cannes Lions Festival is in aid of this.
To read the article in full on Forbes website, please click here.
First featured on 04/08/2017