AdAge’s recent feature on ‘Why CMO’s must retake media planning’ by Mark McLaughlin explores how major marketers are now conducting media agency reviews with regularity.
Mark goes on to highlight how;
Marketers of all sizes were impacted by the ANA’s “K2 Intelligence” report and the follow-up “Ebiquity: Media Transparency” report.”
To read the article in full on AdAge’s website, please click here.
First featured 12/12/2017