Mediatel’s recent feature on ‘Yes or No?’ showcases Ebiquity’s findings regarding advertising spend and insight for both the ‘yes’ and ‘no’ parties in Australia’s Same-Sex Marriage vote.
Richard Basil-Jones, Managing Director, Ebiquity APAC, highlights with just under a month to go, the next few weeks will be tense.
Australia faces a tense few weeks as the Same-Sex Marriage (SSM) Survey reaches its final weeks for voting, and campaigners continue to battle for the support of the 37% left to vote.
As campaigning passes its halfway mark, the percentage of Australians who have returned their surveys has already exceeded that of the USA’s last presidential election, and matched the 2016 Irish referendum on same sex marriage which saw 60% of the population, over 1.9 million, cast their vote.
But with just under a month until the final deadline for surveys to be returned, it’s still all to play for in the fight for that all-important cross in the box.
To read the article in full on Mediatel’s website, please click here.
First featured 16/10/2017.