Leading independent marketing and media analytics consultancy, Ebiquity, is proud to announce its membership with Internet Advertising Bureau (IAB) Spain.
London, July 4, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has become a member of IAB Spain. IAB Spain is the representative and main developer of the digital advertising industry, with more than 200 associates.
Ebiquity will work actively with IAB Spain in providing independent expertise on media transparency and effectiveness to the advertising community in Spain. Ebiquity’s participation involves attending regular member committees and workshops, delivering clarity on key topics in the media industry.
Silvia Herranz, Managing Director at Ebiquity Spain comments:
“Ebiquity continues to support clients in achieving transparency throughout the advertising buying process in the Spanish market, both independently and objectively, across traditional media, digital media and programmatic buying – a growing purchasing method which now goes well beyond digital media, especially in the purchase of TV media, and is beginning to gain momentum in the rest of media more broadly.”