Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
Hey Google! So, What’s Next for Ad Tech?
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Re-evaluating media for recovery
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
WFA partner predictions for 2021
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
How do you make the case for advertising during a pandemic?
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
How marketers differentiate ad-supported streaming platforms, from Roku to Tubi
Our Jed Meyer discusses the evolving ad-supported streaming landscape - a significant growth area for brands in 2021.
To navigate the Trump-Biden transition, brand leaders should take the ‘Dinner Party Test’
Jed Meyer discusses how to craft and place messages to a public whose emotions will remain raw for the foreseeable future.
Will Black Friday save the retail industry?
Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Pushing for change: One brand's quest for inclusivity
Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.