Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
September 2022
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest...
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
August 2022
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation
July 2022
Advertisers are spending roughly a tenth of their budgets on clickbait sites, according to new report by Ebiquity
Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
May 2022
