How do you make the case for advertising during a pandemic?
Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
How marketers differentiate ad-supported streaming platforms, from Roku to Tubi
Jed Meyer discusses the evolving ad-supported streaming landscape - a significant growth area for brands in 2021.
To navigate the Trump-Biden transition, brand leaders should take the ‘Dinner Party Test’
How brands plan to craft and place messages to the public and anticipates that many brands will focus on “moving on” from all of 2020.
Will Black Friday save the retail industry?
Will Black Friday save the retail industry? Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Pushing for change: One brand's quest for inclusivity
Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
Recreating the serendipity of holiday shopping online
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
Creatives versus Christmas; how will brands get festive?
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Hollywood’s Great Streaming Overhaul Is Just Beginning
The television industry has been bombarded with curveballs this year.
Industry reacts to AA/WARC's downgraded adspend forecasts
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.