The Incorporated Society of British Advertisers (ISBA) and Ebiquity have partnered to assess the intentions of 59 UK brand advertisers.
November 2022
Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.
October 2022
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
September 2022
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest...
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
August 2022
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation
July 2022
Advertisers are spending roughly a tenth of their budgets on clickbait sites, according to new report by Ebiquity
