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IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
Is it time to rename the CMO?
October 2020
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
Testing Times: What Can We Learn About Data from the UK’s Great Exam Omnishambles
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
Microsoft-TikTok deal could resurrect tech giant's digital advertising efforts
AA/Warc: Industry analysis
When should brands return to Facebook advertising?
Big brands go direct to the consumer in a crisis
Will brands reduce in-housing because of the virus crisis?