Will Black Friday save the retail industry?
Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Recreating the serendipity of holiday shopping online
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
Pushing for change: One brand’s quest for inclusivity
Nationwide’s head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
Creatives versus Christmas; how will brands get festive?
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Hollywood’s Great Streaming Overhaul Is Just Beginning
Within the last three months, television’s biggest companies have all overhauled and restructured their organizations to position streaming at the center of their businesses.
Industry reacts to AA/WARC’s downgraded adspend forecasts
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.