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In the Press: Digital attribution too often measures what’s easy, not what’s right

In the Press: Marketers still not optimising spend accordingly

In the Press: Grund für die „Sportschau“-Krise ist die falsche Kundschaft

In the Press: Vizeum wins WWF UK media agency biz – staff get two extra days to help the cause

In the Press: Missed profit opportunities for firms in marketing

In the Press: Why transparency in pitch management must come at a cost

In the Press: How Today’s Generational Home-Buying Behaviors Can Make Or Break A Deal

In the Press: Trust but verify – Heineken plans to in-house ad verification

In the Press: Don’t unplug the TV – old media will have the last laugh yet

In the Press: What is the future of TV? Broadcasters, media companies and analysts give their take