In the press: IPA Bellwether: industry reaction
Nick Pugh comments on the latest IPA Bellwether, which reveals the enormous negative economic impact of the Covid-19 pandemic.
In the press: Ensure marketing metrics are aligned with overall business objectives
Christian Polman advises that, now more than ever, it is vital that brand and marketing metric are properly aligned to overall business objectives.
In the press: Maintaining share of voice is key in recessions
Christian Polman noted that not just maintaining but increasing adspend during a recession can lead to “substantially higher market share” in the post-crisis period.
In the press: Birds Eye avoids freezing its branding efforts during lockdown
The frozen food brand Birds Eye has chosen to create a new and relevant campaign rather than going dark during the current coronavirus outbreak.
In the press: ‘The rule book has been ripped up’: agencies rethink pitching during coronavirus slowdown
Advertisers are grappling with a new reality for 2020, leading to a cut in budgets and delay in any major marketing decisions.
In the press: Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn’t Freak Out
Yesterday, our Chief Strategy Officer, Christian Polman, attended a “virtual” Town Hall hosted by the Advertising Research Foundation (ARF) with leading industry economists.