A view from Ebiquity’s Group CEO Michael Karg on ‘Marketing is a science, so let’s treat it like one’ has been featured in Campaign. In this article Michael argues that marketing should qualify as a science, however ...
April 2018
Campaign Live’s recent feature ‘MediaCom scoops £425m Sky media account across Europe’ announces how MediaCom has beaten Zenith and Carat to win Sky’s estimated £425m media-buying account across five European markets...
Digiday’s recent feature ‘Reinventing the wheel: The reality of getting rival agencies to work together’ explores Procter & Gamble’s recent decision to get rival agencies to put aside their differences and collab...
Campaign’s recent feature ‘Tesco above-the-line adspend surges as rivals retrench’ explores how Tesco has increased the amount it has spent on ‘traditional’ media by more than two-thirds last year. Tesco’s total adspend which includes TV, r...
A view from Sandeep Khewle, CEO, FirmDecision’s India on ‘Eliminating ambiguity on digital’ has been featured in The Financial Express Newspaper. Sandeep believes buying digital advertising is more complex and features many more links in th...
L’ intervista ad Arcangelo Di Nieri, chief executive officer di Ebiquity Italy, inaugura un appuntamento sul Daily Media in cui periodicamente si tracceranno e commenteranno i trend più interessanti del mercato. Ebiquity: “Facciamo parte di...
Le attività di engagement su territorio sono sempre più presenti nei piani marketing aziendali. Ma come selezionare l’evento più adatto e capire quale sarà il ritorno economico? Giorgio Colombo, Direttore dipartimento BTL Sponsorship ed Eve...
The Drum’s recent feature ‘Print is dead’ – then why do even the tech giants use it for their apology ads?’ explores the many claims that certain media are ‘dead’ or ‘alive’. Martin Broa...
Campaign’s recent feature ‘ISBA faces backlash over media agency framework’ shares Ebiquity’s belief that ISBA’s updated media agency framework contract template is a ‘step backwards’ for its clien...
March 2018
