A view from Ebiquity’s Group CEO, Michael Karg on ‘Rise of customer experience design marks a shift beyond paid media’ has been featured in Campaign.
August 2018
Jonathan Fox, Ebiquity’s Head of Effectiveness for Australia/NZ, explores the difficulties marketers face when using digital attribution to measure how successful online advertising is at generating revenue.
Ad News Australia takes the first look at phase 2 of ‘Payback Australia’, a study conducted by Ebiquity, which was commissioned by ThinkTV. Ebiquity analysed 21 brands over three years across the four categories of finance, auto...
July 2018
Ebiquity Germany und „Die Welt“ haben die Entwicklung der Brutto-Werbeausgaben im Sendungsumfeld der ARD Sportschau (Fußball Bundesliga-Sendungen) der abgelaufenen Saison analysiert und beobachtet, dass die Werbeausgaben innerhalb der ARD-S...
Ebiquity has overseen a successful pitch for conservation group WWF, who have granted Vizeum its media planning and buying accounts. The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can th...
June 2018
Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing. This insight comes from a piece of research recently released by Ebiquity showing that better allocation of ma...
Laetitia Zinetti, Managing Principal Media Management, Ebiquity discusses how the industry has changed two years on since the ANA report put transparency firmly on the agenda of the media and marketing industry. The ANA report revealed the ...
Forbes recent feature ‘How Today’s Generational Home-Buying Behaviors Can Make Or Break A Deal’ explores the results of a home buyer study commissioned by Owners.com, a tech-enabled real estate company, and conducted by Eb...
May 2018
Matt Girling, Head of Technology – Europe, Ebiquity|Tech has commented on Digiday’s recent feature ‘Trust but verify – Heineken plans to in-house ad verification’. The article explores how Heineken is movi...
