In the Press: Eliminating ambiguity on digital
A view from Sandeep Khewle, CEO, FirmDecision’s India on ‘Eliminating ambiguity on digital’ has been featured in The Financial Express Newspaper. Sandeep believes buying digital advertising is more complex and features many more links in th...
April 2018
In the Press: innamorati dei numeri, l’intervista a Arcangelo Di Nieri
L’ intervista ad Arcangelo Di Nieri, chief executive officer di Ebiquity Italy, inaugura un appuntamento sul Daily Media in cui periodicamente si tracceranno e commenteranno i trend più interessanti del mercato. Ebiquity: “Facciamo parte di...
In the Press: La field analysis: un sistema innovativo di valorizzazione delle live audience
Le attività di engagement su territorio sono sempre più presenti nei piani marketing aziendali. Ma come selezionare l’evento più adatto e capire quale sarà il ritorno economico? Giorgio Colombo, Direttore dipartimento BTL Sponsorship ed Eve...
In the Press: ‘Print is dead’ – then why do even the tech giants use it for their apology ads?
The Drum’s recent feature ‘Print is dead’ – then why do even the tech giants use it for their apology ads?’ explores the many claims that certain media are ‘dead’ or ‘alive’. Martin Broa...
In the Press: ISBA faces backlash over media agency framework
Campaign’s recent feature ‘ISBA faces backlash over media agency framework’ shares Ebiquity’s belief that ISBA’s updated media agency framework contract template is a ‘step backwards’ for its clien...
March 2018
In the Press: Will the brand safety officer dethrone the chief media officer as the next big hire?
The Drum’s recent feature ‘Will the brand safety officer dethrone the Chief Media Officer as the next big hire?’, explores whether or not a Brand Safety Officer could more effectively police advertisers’ media buys a...
In the Press: Editorial 1569: ‘Blockchain’: oportunidad y riesgo
Anuncios en su número 1569 ha publicado un artículo basado en la tecnología blockchain, donde se exponen los puntos de vista y opiniones sobre el impacto de esta tecnología en el negocio publicitario, además de las opiniones de algunos prot...
February 2018
In the Press: A view from Michael Karg – It’s time for big ‘M’ marketing to fight back
A view from Ebiquity’s Group CEO Michael Karg on ‘It’s time for big ‘M’ marketing to fight back’ has been featured in Campaign Magazine. Michael believes that too many marketers are sweating the small stu...
In the Press: The case for advertisers to look again at newsbrands
The Drum’s recent feature ‘The case for advertisers to look again at newsbrands’ explores how centring established newsbrands as a vital part of the media mix can help reach guaranteed, desirable demographics, positively b...
