Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
July 2022
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
May 2022
Advertisers throttled their third-party audience buys and started urging publishers to take more control over how they got someone’s consent for advertising.
March 2022
Our Group Chief Product Officer, Ruben Schreurs, discusses the IAB Europe’s Transparency & Consent Framework (TCF).
February 2022
Ruben Schreurs, Group Chief Product Officer, comments on Q4 2021 earnings of Google, Meta, and Amazon.
Our Group Chief Product Officer, Ruben Schreurs, highlights the potential benefits of Google's Topics API concept.
Here are some inconvenient truths stated as bluntly as possible in the hope that we might finally see some significant momentum behind the much-needed change in our industry.
January 2022
Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
December 2021
