WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
January 2021
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
Our Jed Meyer discusses the evolving ad-supported streaming landscape - a significant growth area for brands in 2021.
November 2020
Jed Meyer discusses how to craft and place messages to a public whose emotions will remain raw for the foreseeable future.
Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Within the last three months, television’s biggest companies have all overhauled and restructured their organizations to position streaming at the center of their businesses.
October 2020
