IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
October 2020
Is it time to rename the CMO?
As one major company gets rid of its chief marketing officer, another reinstates it, so why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
August 2020
Testing Times: What Can We Learn About Data from the UK’s Great Exam Omnishambles
Nic Pietersma, Director of Analytics, on the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.
‘No one is rushing to commit Q4 budgets’:
Now that TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday.
Microsoft-TikTok deal could resurrect tech giant's digital advertising efforts
President Donald Trump confirmed Monday that he has given Microsoft the go-ahead to try to acquire popular social media app TikTok.
AA/Warc: Industry analysis
According to the latest Advertising Association/WARC Expenditure Report - UK adspend is expected to fall by -15.6% this year - a slight upgrade on earlier forecasts.
July 2020
When should brands return to Facebook advertising?
We discussed with AdWeek when brands should return to Facebook advertising.
Big brands go direct to the consumer in a crisis
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes.
June 2020
