Recreating the serendipity of holiday shopping online
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
November 2020
Creatives versus Christmas; how will brands get festive?
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Hollywood’s Great Streaming Overhaul Is Just Beginning
Within the last three months, television’s biggest companies have all overhauled and restructured their organizations to position streaming at the center of their businesses.
October 2020
Industry reacts to AA/WARC's downgraded adspend forecasts
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.
IPA Bellwether: No ‘green shoots’ yet for marketing budgets but pace of decline slows
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
Is it time to rename the CMO?
Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
August 2020
Testing Times: What Can We Learn About Data from the UK’s Great Exam Omnishambles
Nic Pietersma discusses the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.
‘No one is rushing to commit Q4 budgets’:
TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday.
