Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
Within the last three months, television’s biggest companies have all overhauled and restructured their organizations to position streaming at the center of their businesses.
According to the latest Advertising Association/WARC Expenditure Report, the UK ad market is now not expected to recover fully until 2022.
The latest IPA Bellwether Report shows that Marketing budgets took another severe hit in the third quarter of 2020.
Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
Nic Pietersma discusses the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.